AI Insights · Timothy · October 2022
Top 5 Ultracasual Games on iOS in the UK: Q3 2022 Performance
In Q3 2022, the top 5 ultracasual games on iOS in the UK saw varied trends in downloads, revenue, and active users, with notable performances from Fill The Fridge! and Automatoys.
During the third quarter of 2022, the top 5 ultracasual games on iOS in the United Kingdom exhibited diverse trends in weekly downloads, revenue, and active users. Here's a closer look at their performance.
Fill The Fridge! by Rollic Games started the quarter with strong weekly downloads of about 65K, which gradually decreased to approximately 10K by the end of September. Revenue for the game showed a fluctuating pattern, peaking mid-August at around $1.7K and tapering off to $409 by the end of the quarter. Active users also saw a steady decline from approximately 354K at the beginning of July to 118K by the end of September.
Diamond Painting ASMR Coloring from Crazy Labs had a relatively consistent performance in terms of weekly revenue, maintaining around $500 throughout the quarter. Downloads spiked at the beginning of August with a high of about 3.9K and then normalized to around 1.5K towards the end of September. Active users mirrored this trend, peaking at 6.5K in early August and settling to just over 3K by the quarter's end.
Draw it by Kwalee Ltd experienced a notable increase in downloads towards the end of the quarter, reaching over 10K in mid-September. Weekly revenue remained relatively stable, hovering around $200-$300. Active users saw a significant rise in mid-September, peaking at about 22K, before settling at approximately 17K by the end of the quarter.
Automatoys by Idle Friday, released in mid-August, showed impressive growth in weekly downloads, peaking at about 13.8K in mid-September before declining to around 4.4K by the end of the month. Revenue also saw an upward trend, reaching a high of $757 in mid-September. Active users increased significantly, starting from 3.7K in mid-August to over 43K by mid-September, before slightly decreasing to 39K at the end of the quarter.
Goo: Slime simulator, ASMR from Exomind LTD had minimal activity with weekly downloads never surpassing 300 and active users declining from around 386 at the start of the quarter to 158 by the end. Revenue remained low, peaking at $304 in late July and then decreasing to $166 by the end of September.
These insights, derived from Sensor Tower data, highlight the varied performance of ultracasual games on iOS in the UK during Q3 2022. For more detailed analytics and trends, explore Sensor Tower's comprehensive reports.
